Yoshimi and Jon Brett on their Christmas holiday in Aotearoa New Zealand are visited by a pod of dolphins while sailing in the Hauraki Gulf. Wondering why this friendly pod chose them to visit, Jon reflects on a powerful business lesson about reaching out to strangers and choosing to collaborate for sustainability.
Yoshimi asks two powerful catalytic questions:
and asks you to consider designing incentives which focus on the Tetra Bottom Line.
The TetraMap of Sustainability
Our vision of the future is a world in which the purpose of business is to be a driving force for social, environmental and economic benefit.
This video forms part of the Plan B series by TetraMap Creators, and is in response to the challenge to shift market and business behaviour toward incentives that maximise social, environmental, and economic benefit.
What are the incentives that drive behaviour, and how can we be more mindful about the kinds of incentives we use in our organisations?