Newsletter October 2025
Welcome to our October newsletter
Welcome to our latest TetraMap newsletter and we are still celebrating! Around the world October is a month of celebrations with a diverse range of festivals, including Oktoberfest in Germany, Diwali in India and Singapore, the MassKara Festival in the Philippines, Dia de los Muertos (Day of the Dead) in Mexico, not to mention the ancient celebration of Halloween.
And, for TetraMap the festivities continue. This month we have a very special offer – 25 for 25 – the opportunity to become a Certified TetraMap Facilitator for a quarter of the price, including the Early Adopter of the TetraMap of Leadership programme. A gift to you, a legacy for all!
We have a new take on Trust the Process from leadership strategist Mark Doughty, designed to help you to streamline TetraMap into any organisation. Learn to understand your client’s values and all will fall into place!
Singapore held their 25-year celebration event exploring the theme of leadership and multigenerational teams. They focussed on long term partnerships and genuine connection – with all the fun and laughter you would expect from a TetraMap celebration.
Why do we all love TetraMap? Our German community can tell you exactly why – view our new video and see whether you agree! Not able to join us for one of our celebration events? Now you can! Our next global meet up is on 20/21 November – save the date and join us for an online celebration that will bring you a taste of our special events to our worldwide community – look out for your email invite.
And on a final note – great news for our digital customers, there are new updates to the TetraPanel!
Special offer – 25 for 25
We are inviting 25 lucky people to take up the opportunity of the year and become a Certified TetraMap Facilitator for just 25% of the usual cost!
To close our 25th anniversary year, we’re offering 25 people worldwide the chance to become Certified TetraMap Facilitators in the last quarter of 2025. This is a once in a lifetime offer – just a quarter of the usual fee, which also includes 25% off your first resource order! And this includes the chance to bag a last-minute place on our exclusive new certification – the TetraMap of Leadership Early Adopter programme in November!
Emma Mauger, Global Head of Learning, said: “We are so excited to offer this opportunity, we would love you to spread the word to anyone you know is interested in TetraMap. And for those looking to develop to the next level, it is your chance to become Certified in the TetraMap of Leadership – the nature of interdependent leadership – over our six-module online experience during the month of November.
You will learn alongside global practitioners who also specialise in leadership. Once completed you will be able to introduce a new framework for interdependent leadership to your clients to help them lead with Courage, Wisdom, Compassion and Inspiration. We give you all the tools you need to support your facilitation – helping you to lead group discussions, learning experiences, reflection activities and more. Don’t miss it!”
Places will go fast – click here for more information and booking details, or contact ruth@tetramap.com to secure your place.
Trust the Process
Ask any TetraMap facilitator their biggest challenge and most will say explaining the magic of TetraMap and how easily it can transform their client’s business. How do you pitch TetraMap to your clients and colleagues? We know we can trust the process of TetraMap to get results but how do we convince the decision makers?
Mark Doughty, leadership strategist, author of ‘Kindness In Leadership’ and founder of the Global Kindness Institute is a long-time champion of TetraMap and has a successful track record in helping global organisations accelerate growth and £ms+ in revenue. He has a simple strategy – to be effective in leadership and team development roles always try to understand how the business makes money, where the value is created and bring TetraMap into the story but not be the story or reason.
It’s all about getting to know your clients, says Mark:
“The more you work on your relationships with your contacts, the more you get to know where the value is created in the organisation. This is where you start – by showing your client what you can do for them.”
“Value is not a slogan. It’s a system of relationships, decisions, and consequences. It’s how leaders and teams we show up strategically, emotionally, and operationally. And when there is an opportunity to improve the value, because TetraMap’s value is anchored in relationships, it creates a whole new different paradigm for leaders and teams to eagerly explore, which is then where TetraMap has instant impact and commercial success.”
The Value system and TetraMap
“Adding value” is a tired phrase. It’s not where we start.
Instead, start with how an organisation comes together—how it listens, moves, adapts, and delivers. Value isn’t a single metric. It’s a living system.
In sales, value shows up in:
- Pipeline value – the potential waiting to be unlocked
- Winning value – the deals that land and shape momentum
- Losing value – the bids that teach us where we missed the mark
In client management, value takes many forms:
- Opportunity value – the doors we open
- Risk value – the threats we mitigate
- Delivery value – the promises we keep
- Failure value – the lessons we own
In process and operations, value is embedded in:
- Optimised value – the elegant flow of what works
- Speed value – the time we save without cutting corners
- Error value – the cost of friction, confusion, or misalignment
Singapore Event
Trust your intuition, your team, and Nature as teacher – all the ingredients to create a fabulous celebration event!
A huge thanks to Professor Jack Wong for bringing everyone together to host the 25-year celebration in Singapore. Along with his team – wife Sharon Lee, daughter Zoe Wong and Dr. Brandon Tan HL, the overarching theme was ‘Multigenerational Teams’. Guests included TetraMap Master Facilitators Raymond Yap Pik Hwee and Priscilla Looi, and Global Brand Ambassador Louise Duncan.
Louise said: “I’ve always been fascinated by Singapore’s remarkable story and how this country works with such energy and vibrancy. Valuing diversity is at the heart of this nation, and has long been the case as far as I can see and have experienced on multiple occasions.
“After more than 20 years with TetraMap, I’m reminded daily why I love what I do. The relationships, the learning, the laughter – it never feels like work when you’re surrounded by people who genuinely care about making a difference, and TetraMap’s brand essence is what brings us all together. The trip to Singapore was not just about the one-day event but an opportunity to connect and reconnect with people and a place we’ve had a long history with.”
One of the event’s highlights came from founders Jon and Yoshimi Brett who ‘zoomed in’ from New Zealand to reflect on their ‘why’ from 25 years ago. They also shared their vision for the next 25 years – give nature a seat at the table. Long-term partnerships were also celebrated, including Singapore Armed Forces and Adam Khoo Learning Technologies (AKLTG), clients since 2008. At AKLTG, Master TetraMap Facilitator Ridhwan Yusoff and Certified TetraMap Facilitator Kelvin Loon are taking things to the next level, exploring possibilities with AI and gamification with teams and clients.
There was special recognition for Raymond Yap Pik Hwee’s significant contributions since 2006 and Dr. Brandon Tan HL shared an ingenious story about transforming conflict into connection.
And of course, a catalytic question from Louise – ‘Where can you personally exercise your leadership for greater impact collectively in the world?’ – which explored TetraMap International’s innovative Leadership programme, examining the four leadership capabilities: Courage, Wisdom, Compassion, and Inspiration.
For Dr Brandon Tan HL, being together at the event brought the all-important fun, insights, and wisdom that he believes will carry them into the future: “Leadership across generations starts with understanding our elements and being together at the event reminded us how Earth, Air, Water, and Fire provide timeless wisdom to bridge perspectives, inspire collaboration, and lead with clarity. Here’s to the next 25 years of growth, transformation, and learning with TetraMap!”
Prof Jack Wong added: “Thanks to TetraMap International for trusting me, and to every Master and certified TetraMap facilitator who showed up and made the day meaningful. You reminded me why this work matters – simple language, natural wisdom, genuine connection.”
What is it about TetraMap?
TetraMap is much more than a tool, it is a way of being, doing and thinking. It has an impact on all who experience it – but what inspires you the most? Improved communication, easy to use, personal growth? Or is it the simplicity, inclusivity, nature metaphors?
Check out our insightful video and hear how it is helping you to change the world with the stories and experiences from our own community in Germany filmed – with great joy – at their 25 year celebration event this summer.