The Real Value of TetraMap
The Real Value of TetraMap®
20 Types of Organisational Value
By Mark Doughty | February 2026
Anyone working in the field of valuing businesses will know that the inputs which determine business value are far from static. Intangible assets, like trademarks, trust, human capital and customer retention, contribute far more to an organisation’s value than tangible assets, like buildings and products. Members of the TetraMap community have been taking part in conversations about how learning and development is aligning with this topic of developing value for the organisation.
Introduction
As a Certified TetraMap Facilitator, how do you talk about the real value of TetraMap to other people? Over the past six months, Mark Doughty has led discussions on this topic among TetraMap facilitators working in different industries and countries.
Here, you’ll find Mark’s 20 forms of business value, explained. Use it as a reference to help you connect the dots between TetraMap and its ability to enable value driven outcomes for the organisations you’re working with.
Read each one and see how many you can connect back to TetraMap. Have fun!
1. Strategic Value
Definition: Contribution to long term direction, positioning and competitiveness.
Examples: Market entry, long term partnerships, strategic capability building.
Key Metrics:
- % of strategic objectives on track
- Strategic initiative ROI
- Market share movement
- Time to strategic milestone
- % of investment aligned to long term priorities
2. Financial Value
Definition: Economic impact through revenue, cost efficiency or profitability.
Examples: Margin improvement, cost reduction, revenue growth.
Key Metrics:
- Revenue growth rate
- Operating margin
- Cost to serve
- Cost savings realised
- ROI
- Cash flow stability
3. Change Value
Definition: Ability to adapt, transform and implement change effectively.
Examples: Transformation programmes, adoption of new systems.
Key Metrics:
- Change adoption rate
- % of initiatives delivered on time
- Stakeholder readiness scores
- Benefits realisation rate
- Change fatigue index
4. Human Value
Definition: Improvement in wellbeing, motivation and capability of people.
Examples: Reduced burnout, higher engagement, leadership development.
Key Metrics:
- Engagement score
- Wellbeing index
- Absence and burnout indicators
- Leadership capability ratings
- Internal mobility rate
5. Culture Value
Definition: Behaviours and norms that enable trust, performance and alignment.
Examples: Psychological safety, accountability, collaboration norms.
Key Metrics:
- Psychological safety score
- Values aligned behaviour index
- Trust and accountability ratings
- Cross team collaboration score
- Culture risk indicators
6. Knowledge Value
Definition: Capturing, sharing and applying insight to improve decisions.
Examples: Playbooks, best practice libraries, data driven decisions.
Key Metrics:
- Knowledge reuse rate
- % of decisions supported by data
- Contributions to knowledge repositories
- Time to find critical information
- Lessons learned implementation rate
7. Capability Value
Definition: Skills, systems and competencies enabling delivery now and in future.
Examples: Data literacy, leadership pipelines, operational excellence.
Key Metrics:
- Skills proficiency levels
- Capability maturity scores
- % of roles with succession coverage
- Training effectiveness index
- Technology capability utilisation
8. Customer Value
Definition: Benefits delivered to customers through experience and outcomes.
Examples: Faster service, higher satisfaction, personalised support.
Key Metrics:
- CSAT
- NPS
- Customer effort score
- First contact resolution
- Customer lifetime value
9. Market Value
Definition: Strengthening reputation, competitiveness and market position.
Examples: Market share growth, brand strength, sector influence.
Key Metrics:
- Market share
- Brand equity index
- Competitive win rate
- Share of voice
- Sector influence indicators
10. Social / Community Value
Definition: Positive impact on society, communities or the environment.
Examples: Sustainability initiatives, ethical supply chains.
Key Metrics:
- Carbon reduction achieved
- Community impact score
- Ethical supply chain compliance
- Volunteering hours
- Social value contribution
11. Innovation Value
Definition: Ability to generate new ideas, products or ways of working.
Examples: New product development, experimentation, R&D breakthroughs.
Key Metrics:
- % of revenue from new products/services
- Number of experiments run
- R&D investment ratio
- Innovation pipeline throughput
- Time from idea to prototype
12. Operational Value
Definition: Efficiency, reliability and quality of day to day operations.
Examples: Reduced errors, streamlined processes, improved productivity.
Key Metrics:
- Process cycle time
- Error/defect rate
- Productivity per FTE
- Operational uptime
- Cost per transaction
13. Risk Value
Definition: Reducing exposure to financial, operational or reputational risk.
Examples: Governance, compliance, scenario planning.
Key Metrics:
- Critical risks mitigated
- Compliance adherence rate
- Audit findings closed
- Risk exposure index
- Scenario readiness score
14. Relationship Value
Definition: Strength and quality of internal and external relationships.
Examples: Partnerships, stakeholder trust, cross team collaboration.
Key Metrics:
- Stakeholder trust score
- Partnership health index
- Cross team collaboration effectiveness
- Relationship NPS
- Network strength indicators
15. Learning Value
Definition: The organisation’s ability to learn, adapt and improve continuously.
Examples: After action reviews, learning culture, reflective practice.
Key Metrics:
- Learning agility score
- AAR completion rate
- Skills acquired per employee
- Knowledge transfer effectiveness
- Continuous improvement adoption rate
16. Brand Value
Definition: The perceived worth of the organisation’s identity and reputation.
Examples: Brand loyalty, recognition, trustworthiness.
Key Metrics:
- Brand recognition
- Brand trust index
- Brand loyalty score
- Reputation sentiment analysis
- Positive media coverage share
17. Experience Value
Definition: Quality of experiences for employees, customers and partners.
Examples: Employee experience design, customer journey improvements.
Key Metrics:
- Employee experience index
- Customer journey friction points removed
- Experience satisfaction (EX/CX/PX)
- Time to resolve issues
- Experience consistency score
18. Digital Value
Definition: Value created through technology, data and digital capability.
Examples: Automation, AI adoption, digital platforms.
Key Metrics:
- Digital adoption rate
- Automation hours saved
- Data quality index
- System integration maturity
- Digital ROI
19. Governance Value
Definition: Structures and processes ensuring accountability and ethical practice.
Examples: Clear decision rights, transparent reporting, strong oversight.
Key Metrics:
- Decision making clarity score
- Policy compliance rate
- Transparency index
- Board effectiveness metrics
- Governance maturity level
20. Resilience Value
Definition: Ability to withstand shocks, recover quickly and maintain continuity.
Examples: Crisis response capability, redundancy planning, flexible operations.
Key Metrics:
- Recovery time from disruption
- Business continuity readiness
- Redundancy coverage
- Supply chain resilience index
- Stress test performance
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